Creative 'PR' Ways to Boost Your Arts Career (Without Being a Superstar)

By Chuck Whiting

Music City Arts Network

         Everyday, I peruse a number of media websites to learn about artist opportunities and accomplishments for posting on the various Music City Arts Network social networking pages. For me, it's a joy to see the accomplishments fellow artists, organizations and friends are having. For example, former Nashvillian/actress Annie Sims just landed a role in the new TV series "American Crime Story". Songwriter/musician Bryan Cumming of The WannaBeatles now has his own jazz show in Nolensville. Songwriter/educator Deanna Walker is once again leading the "Blair Hit Songwriter Series". I could go on-and-on, but the point here is that all of these wonderful artists are actively pursuing opportunities (dreams) and sharing their good news with the world (while blessing others).

         If you're not a well-known artist, don't despair. There are many things you can do to help build your career (without being a superstar), while taking advantage of the many PR opportunities out there. Here are a few to-dos on my own list.

         * Find a niche that no one else has. Joyce Rouse (Earth Mama) is saving planet Earth one day at a time. What are you doing?

         * Collaborate with others (don't compete with them). We are all in this together. What greater delight than to see a fellow artist succeed. Give, and give more. "Like, share and follow."

         *  Learn from others. Take advantage of the many educational opportunities (some free) that Music City has to offer. Tons of them are happening all the time.

         *  Get out to support your friends. They will never forget your contributions to their success.

         * Explore other areas of the arts. Go to the opera (yes... you heard me right), attend an opening at Haynes Galleries on Music Row, or head over to Scarritt-Bennett for a poetry reading. It will enrich your understanding and approach to how you express and/or create your art. And you'll meet some amazing people, too. (I'm always inspired to write when I visit the Frist for an exhibition or the Wilson County Fair to buy my grits.)

         * Expand your social networking horizon. Facebook is a wonderful way to build and connect with communities of artists around the world. You can do the same thing with other social networks such as Twitter (a great way to receive/share career-changing information), Linked In (a connector for professionals and businesses in every field), Instagram (photos of what you're doing now), and You Tube (uploading videos and subscribing to video channels).

         * Don't forget the news media. Face it. Well-known artists have a clear advantage when it comes to landing a big story. Hey... some of the publicists on Music Row don't even know how to write (Sorry y'all, but I've been reading some of your press releases). But there are plenty of opportunities out there if you're willing to roll up your sleeves and get to work. Events are generally guaranteed to land calendar mentions in a host of media, and there are a bunch of online bloggers looking for news. I use my own blog (Music City Arts Update) to help in the cause.

         * When it comes to the digital world, it's easy to become intimidated. But it has become a necessary way to share your good news (and connect) with the world, and things are changing constantly. I've found that taking baby steps leads to bigger steps (and more confidence). Take each step one day (or week) at a time. Google has a wealth of tips on how to set up your various social networking pages and features... from Facebook and Twitter to You Tube and Instagram. You'll be amazed at what you can find.

         * Read... books, magazines, newspapers... anything you can get your hands on. That will inspire you to create with original ideas.

         * Perform... Don't be shy. Get out to let people hear you (and encourage you).

         * Don't believe everything you hear. Remember that there are a lot of people who have their own subjective opinions, and not all of them are accurate. When it comes down to it, we need to learn how to recognize what's true, build on our strengths, let our weaknesses be strengths, and believe in ourselves. We are all works in progress (even Barbra Streisand said that).

         * Share your expertise in the form of a blog. It will help others while boosting your credibility as an artist.

         * Finally... on the PR/publicity front, be sure that your process is professional, presenting a "tried and true" representation of you. Be original, and try to do what the reporters do. Find a strong, newsworthy hook; present your information clearly; follow the Associated Press Stylebook (to make it easier for reporters); and send your press releases out to a host of targeted news media operations. It may not happen at first, but in time the editors and producers will start to notice you. As I said above, baby steps lead to bigger things. Do nothing, and something rarely happens. Do something professionally in earnest (without overwhelming others), and success comes sooner than later.

         Thanks for reading this! There are many more tips I could share... stay tuned for more. In the meantime, please connect with me (and share your good arts news) at http://www.Facebook.com/MusicCityArts or Twitter @MusicCityArts... and check out my blog at http://www.MusicCityArtsUpdate.com.

Artistically,

Chuck

Chuck Whiting is a long-time publicist and journalist who runs the monthly event "Tunesmithing" at the Aloft Hotel on West End.Visit his PR website at www.WhitingPublicity.com.

'Publicizing Your Dream' Workshop to Feature PR Case Studies

   NASHVILLE (July 2012) -- Artists and entrepreneurs of all kinds can learn the nuts and bolts of the public relations process by attending the "Publicizing Your Dream" seminar from 8:30 a.m.-9:30 p.m. July 28 (Saturday) at O Gallery at Marathon Village, 1305 Clinton St. near downtown Nashville. 

   The communication workshop will be led by publicist, educator and author Chuck Whiting. Attendees will learn all aspects of publicity, including the tools reporters and editors use; developing news hooks; writing, editing and distributing press releases; adapting press releases for the Internet; and preparing for a news media interview.  Whiting is founder of Whiting Publicity & Promotions and a former reporter for The Mobile (Ala.) Press Register. He will walk attendees through the publicity process step by step with PR examples and feedback.  

   PR case studies will feature insights from filmmaker/visual artist Robyn Morshead, author/songwriter Candy Paull, and songwriter/visual artist Laura Powers.  The day will end with an artist/entrepreneur-sharing event called "Arts on the Row".  The first 15 professionals to sign up will enjoy complimentary tours and demonstrations at a local news media operation and the Music Row offices of Nashville Songwriters Association International on July 27.  They also will have the opportunity to receive complimentary writing and editing critiques on July 28.  

   Tuition for all sessions of the "Publicizing Your Dream" workshop is $95 (for registration by July 20) and $120 (for registration from July 21-27).  Artists may attend individual two-hour sessions for $30 each. Participation in "Arts on the Row" is included with registration. Employees of non-profit organizations are eligible to receive a 10 percent discount. Advance registration is required.  The event is sponsored by Whiting Publicity & Promotions.   

   For more information or to register for the "Publicizing Your Dream" workshop, call (615) 242-9857 or (888) 80-SHINE, send an email inquiry to PublicizingYourDream@earthlink.net or Arts@WhitingPublicity.com, or visit http://www.PublicizingYourDream.com.

'Publicizing Your Dream' Workshop Set for July 28 in Nashville

            NASHVILLE, Tenn. (June 2012) -- Artists and entrepreneurs of all kinds can learn the nuts and bolts of the public relations process by attending the "Publicizing Your Dream" workshop on July 28 (Saturday) at O Gallery at Marathon Village in Nashville, Tenn.

            The communication workshop, which will be led by publicist, educator and composer Chuck Whiting, will occur from 8:30 a.m.-9:30 p.m. in O Gallery's studio at 1305 Clinton St. near downtown Nashville.  Attendees will learn all aspects of publicity, including the tools reporters and editors use; developing news hooks; writing, editing and distributing press releases; adapting press releases for the Internet; and preparing for a news media interview. 

            Whiting is the founder of Whiting Publicity & Promotions in Nashville and a former reporter for The Mobile (Ala.) Press Register.  He will walk attendees through the publicity process step by step with feedback and professional critiques.  PR case studies will feature insights from professionals in business, literature, music, the news media, songwriting and visual art.  The day will end with an artist/entrepreneur-sharing event called "Arts on the Row".

            Highlights of the workshop are

            *  Educational sessions covering all aspects of the public relations process, including the writing of a press release in Associated Press style.

            * PR case studies (Q&A) with several professional artists/entrepreneurs who have used publicity to land news stories on local, regional and national levels.  Participants include filmmaker/visual artist Robyn Morshead, author/songwriter Candy Paull, and songwriter/visual artist Laura Powers.

            *  A tour of a news media operation (TBA) on July 27 (Friday) with insights from a leading editor or producer.

            * A tour of a Music Row business or organization on July 27 (Friday) with insights from a leading marketing professional. 

            * An artist/entrepreneur show-and-tell event called "Arts on the Row" featuring professional artists in comedy, film, literature, music, songwriting and visual art. 

            Tuition for all sessions of the "Publicizing Your Dream" workshop is $95 (for registration by July 20) and $120 (for registration from July 21-27).  Artists can attend individual two-hour sessions for $30 each. Participation in "Arts on the Row" is included with registration. Complimentary tours of the news media operation and Music Row business/organization are limited to the first 10 people who register.  Employees of non-profit organizations are eligible to receive a 10 percent discount. Advance registration is required.

            "My goal will be to teach artists and entrepreneurs how to handle their own publicity, including the writing and distribution of a professionally written press release," said Whiting, who founded Whiting Publicity & Promotions in 1993.  "We're adding several PR case studies with business and arts professionals to give attendees true-life examples of the communication process.  'Arts on the Row' is a wonderful way for artists to share their visions and receive feedback."

            A former newspaper reporter, Whiting has served the arts, entertainment, hospitality and tourism industries for more than 25 years.  He started his career as a reporter for The Birmingham (Ala.) News and The Mobile (Ala.) Press Register.  He served as the PR representative for the Gaylord Opryland Hotel for more than seven years.  His PR firm currently represents clients such as visual artist/instructor Gail

McDaniel, former Harlem Globetrotter "Jumpin' Johnny" Kline, National Vocabulary Championship Coach of the Year Debbie Watts ("Word Woman"), recording artist/songwriter Joyce Rouse ("Earth Mama"), film composer/music producer Greg Sims, award-winning visual artist Charlotte Terrell, two-time Grammy winner Dennis Scott and The WannaBeatles, music producer/songwriter Jerry Michael, award-winning visual artist Camille Engel, and speakers/food and beverage educators The Saucy Sisters (Barbara Nowak and Beverly Wichman).

            Whiting also teaches journalism and public speaking courses as an adjunct professor for Middle Tennessee State University, Motlow State Community College, and Volunteer State Community College.  He is the co-author and co-songwriter of the children's book and CD, "The Littlest Star: a musical story"; editor of the arts newsletter Music City Arts Update; and founder/emcee of the monthly songwriters show, "Tunesmithing Off Music Row".

            For more information or to register for the "Publicizing Your Dream" workshop, call (615) 242-9857 or (888) 80-SHINE, send an email inquiry to PublicizingYourDream@earthlink.net or Arts@WhitingPublicity.com, or visit http://www.PublicizingYourDream.com.

'Publicize Your Dream!'

By Chuck Whiting

NASHVILLE, Tenn. -- Are you ready to roll up your sleeves and get some publicity? If so, then I'm ready and eager to help you.

Did you know that reporters and editors throw away approximately 90 percent of the press releases they receive? That's why it's crucial to find the perfect hook, use the inverted pyramid structure, and write in Associated Press style. The easier you make it for the media pros, the better chance you'll have to see your "big story" in print or online.  Some stories remain in the Internet search engines for years.

I will be leading my in-depth, four-week " Publicizing Your Dream" class on Tuesdays from March 2-23, 2010 in Brentwood, Tenn. Each session will run from 7-9:30 p.m., with additional time for follow-up questions and critiques. Artists, entrepreneurs and organizational leaders will learn all aspects of publicity, including the tools reporters and editors use; developing a news hook; writing and editing a press release; and distributing the release to the news media. I plan to walk attendees through the process step by step with feedback and professional critiques.  My goal is to have everyone holding a pitch-ready press release in their hands when the class ends.

One of my Virginia students wrote me this moving letter...

"I wanted to send you my first press release (newspaper story) of my career... thanks to you.  You may recognize it as my homework from your workshop.  Initially, I hadn't planned on using it, but the piece came in handy at the last minute.  A customer came to the show specifically to buy the print.  She bought it plus the original!  Her sale totaled $500, just from this press release.  Thank you so much for taking your time and coming all this way to give this wonderful workshop.  I now understand how valuable a press release can be.  And, thank you for extending yourself so freely to others." -- Visual Artist in Independence, Va.

Here's a brief bio sketch. I'm a former newspaper reporter who has served the arts, entertainment, hospitality and tourism industries for more than 25 years. I coordinated PR for the Opryland Hotel before founding my own company, Whiting Publicity & Promotions, in 1993. I also teach communication courses as an adjunct professor for Middle Tennessee State University and Volunteer State Community College. I am the co-author and co-songwriter of the children's book, "The Littlest Star: a musical story"; editor of the arts newsletter Music City Arts Update; and founder/emcee of the monthly songwriters show, "Tunesmithing on Music Row".

My "Publicizing Your Dream" class will be hosted by Just Say Yes International at the Heart House in Brentwood, Tenn. Advance registration is required.  For more information or to register, call (615) 242-9857 or send me an e-mail message at  Arts@WhitingPublicity.com.